Diversity is Beautiful, Especially in Beauty Campaigns

Diversity is Beautiful, Especially in Beauty Campaigns

Though I was just venting that it would be nice to see a few more (who am I kidding? A lot more…) brown bloggers working with higher end makeup brands on their sites, it is nice to see the beauty industry begin to diversify their campaigns.

I was super excited when Jourdan Dunn landed her first solo beauty campaign for Dior’s Touche Eclat. I was even more so thrilled when Estee Lauder unveiled their ‘All Women Can Be Beautiful’ philosophy with model Joan Smalls in the campaign!

But Carol’s Daughter has really set the bar high by including brown women of multi-racial backgrounds.

Singer Solange Knowles is of African American and French Creole descent,  singer/model Cassie is Black and Filipina and model Selita Ebanks claims Jamaican, Irish, Indian and African heritage and was raised in the Cayman Islands.

We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming,” Steve Stoute, chairman and lead investor in Carol’s Daughter. 

While there is some chatter on the brand’s Facebook page about the lack of a spokesperson with a darker complexion, I think the models that they did chose represent brown beauty just fine. The color of their skin and the texture of their hair don’t say lack of diversity to me, even the demographics that each of these women appeal to is diverse.

Now that is redefining beauty.

The images will start popping up this summer along with repackaged products.

What say you? Should there be a darker skinned woman in the ad? Or do you like it as is?

Images Courtesy of The Blay ReportWWD

Tags:
16 Comments
  • business offices for rent
    Posted at 17:35h, 14 January

    … [Trackback]

    […] There you will find 48954 more Infos: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • RomanyRest muscles
    Posted at 15:08h, 19 January

    … [Trackback]

    […] Find More Informations here: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • Houston Commercial Real Estate
    Posted at 06:55h, 30 January

    … [Trackback]

    […] Find More Informations here: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • warehouses North Miami
    Posted at 22:43h, 01 February

    … [Trackback]

    […] Informations on that Topic: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • office space
    Posted at 16:37h, 08 February

    … [Trackback]

    […] Informations on that Topic: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • hotel and motel for sale
    Posted at 13:36h, 21 February

    … [Trackback]

    […] Read More here: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • tree removal melbourne
    Posted at 00:44h, 24 February

    … [Trackback]

    […] There you will find 95926 more Infos: channinginthecity.com/2011/04/20/diverse-beauty-campaigns/ […]

  • Blue Coaster33
    Posted at 20:37h, 30 April

    Third Flower

    My spouse and that i are already now delighted that Albert could execute his research as a consequence of the tips he had as a result of your online page. It is once in a while perplexing to simply usually be freely giving actions which lots of people…

  • uk online casinos
    Posted at 18:33h, 13 May

    The Absent Game

    Concerning me and my husband we have owned far more MP3 players through the years than I can count, such as Sansas, iRivers, iPods (traditional & touch), the Ibiza Rhapsody, etc. But, the last few many years I’ve settled down to one line of players.

  • insane splendid get their taut botties pumped by ebony bone
    Posted at 16:52h, 14 May

    Thorn of Girl

    Superb details could be located on this web blog site.

  • DIRECTV
    Posted at 10:30h, 17 May

    The Silent Shard

    This will likely most likely be really useful for many of your respective employment I plan to will not only with my website but

  • car parking
    Posted at 01:13h, 19 May

    The Birch of the Shadow

    I think there could be considered a couple of duplicates, but an exceedingly handy list! I’ve tweeted this. Lots of thanks for sharing!

  • laan penge online
    Posted at 13:31h, 19 May

    The Absent Game

    Involving me and my husband we’ve owned extra MP3 players over time than I can count, which includes Sansas, iRivers, iPods (traditional & touch), the Ibiza Rhapsody, etc. But, the last few ages I’ve settled down to one line of players.

  • car parking
    Posted at 18:44h, 19 May

    The Absent Game

    Between me and my husband we’ve owned far more MP3 gamers over time than I can count, like Sansas, iRivers, iPods (common & touch), the Ibiza Rhapsody, etc. But, the last few a long time I’ve settled down to one line of players.

  • mp4 mobile porn
    Posted at 10:08h, 20 May

    The Silent Shard

    This can likely be pretty beneficial for a few within your jobs I want to do not only with my blogging site but

  • laan penge nu 18 aar
    Posted at 14:26h, 20 May

    The Silent Shard

    This can possibly be pretty valuable for a few within your employment I want to never only with my weblog but